💫 How to reprogram your mind: Consciously shifting pain and pleasure associations 🌟
- Hicham El Sghiar
- Apr 13
- 4 min read
Updated: 2 days ago
In this blog, you’ll discover how to reprogram your associations or automatic responses to pain and pleasure, and consciously direct them. By creating intentional associations, you can gain control over procrastination, negative beliefs, and mental blocks. A refreshing perspective on NLP and mindset work that helps you experience more direction and freedom.
Imagine this: your alarm goes off at 6:30 AM. You have two choices. Option one: you associate this moment with pure torture, a harsh interruption of the dream where you finally nailed that perfect backflip. Option two: you link it to a fresh start, a chance to pursue your goals and embrace a day full of possibilities. The option you choose shapes how you feel and how you act.
Welcome to the world of associations. Our brains operate like an ancient programming code: everything we experience is labeled as “pain” or “pleasure,” and that largely determines the choices we make. The problem? We often do this unconsciously, based on old habits and beliefs that may no longer serve us. The good news? We can reprogram these associations.

How Associations Control Your Life 🧠
Our brains are wired to avoid pain and seek pleasure. This was useful in prehistoric times when hugging bears was a bad idea, and water sources were treasured like liquid gold. But in the modern world, this ancient instinct can sometimes get in the way.
Why do you procrastinate on important tasks? Why do you stay in relationships or jobs that don’t serve you? Why do you avoid the gym like it’s a haunted house? Chances are, you associate certain activities with pain (effort, rejection, failure) and others with pleasure (comfort, ease, reward). But what if you could flip that?
It’s time to rewrite your mental wiring.
5 Smart Ways to Reprogram Your Associations and Consciously Direct Pain and Pleasure 🛠️
#1 – Explore Your Reactions 🔍
The first step to change is awareness. Grab a notebook (or your phone – no judgment here) and write down which activities you associate with pain or pleasure.
Do you resist getting up early? Why exactly?
Do you avoid difficult conversations? What are you afraid of?
Do you put off certain projects? What makes them so overwhelming?
By identifying your triggers, you gain insight into which beliefs drive your behavior. Think of this as your brain’s “debug mode”: first analyze, then reprogram.
#2 – Rewrite Your Pain and Pleasure Patterns ✍️
What if you could learn to see discomfort as a sign of growth instead of something to avoid? Most breakthroughs in life come from discomfort. A child learns to walk by falling and getting back up. A musician improves by playing wrong notes over and over. Successful entrepreneurs fail more than they win.
Try this:
Link pain to procrastination (“If I don’t do this task now, it will be even more stressful later.”)
Link pleasure to action (“If I start now, I’ll feel satisfied and productive.”)
It sounds simple, but if you practice this consistently, it will radically shift your behavior.
“What we link to pleasure and what we link to pain determines our destiny.” – Tony Robbins
#3 – Make Challenges Fun 🎢 🤗
Many people see difficult tasks as torture. But what if you could turn them into a game?
Need to finish a tough task? Set a timer and challenge yourself to beat the clock.
Want to exercise more? Find something you actually enjoy instead of forcing yourself to suffer on a treadmill.
Scared of public speaking? Remember that most people mentally check out after five minutes. (Seriously, they’re thinking about their shopping list.)
By associating fun with challenges, you lower your mental resistance.
#4 – Use Positive Affirmations 🗣️
Your brain believes what you tell it often enough. So if you keep whispering “I’m not good enough,” your subconscious will store that as truth. Time for an upgrade:
“Every challenge makes me stronger.”
“I embrace growth and learning.”
“I choose to take action, even when it feels scary.”
Affirmations work like mini software updates for your self-image. Use them daily and notice how your beliefs shift.
#5 – Take Control of Your Reactions 🎛️
Between stimulus and response, there is a space. And in that space lies your power to choose.
Someone criticizes you? You can take it personally or see it as a chance to grow.
Someone’s having a bad day? You can join in their negativity or decide to bring light and positivity.
You failed? You can view it as defeat or as a valuable lesson.
By consciously choosing your reactions, you change your experience of the world.
Take Back Control of Your Associations 🎬
Pain and pleasure drive your behavior, but you have the power to decide what to do with them. By consciously examining your reactions, rewriting your beliefs, and linking challenges to growth and enjoyment, you take back control over your choices.
The question isn’t if you’ll be triggered by pain and pleasure. The question is: what will you do with it?
Choose to make them work in your favor, and your life will never be the same.
What’s a belief you’d like to reprogram? Share it in the comments and let’s grow together!
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